Good Marketing Automation can do a lot to improve your website’s effectiveness. It can help generate leads, automatically create relevant content, and much more.
If you’re interested in what marketing automation is and how to decide on what kind of system will work best, you’ve come to the right place.
There are several types of tools to automate the marketing process. However, we’re focusing on five to get things started. You can start with simple functionality and evolve from there, rather than investing in something that won’t be used.
Automate your conversions.
Websites need to have dependable marketing automation to help convert website visitors to customers who use their services. These marketing tools help manage marketing efforts while providing data about how campaigns perform.
So, what does that mean? Think of them as digital customer service assistants. The system manages the entire journey to purchasing, from email to online transactions and offline transactions.
These tools know what content your customers are consuming and when. It tells you what links they click on, what ads they click on, and who your best customers are. It’s a tool that helps you reach out to the right customers at the right moment.
1. Start with a Good Email Provider.
When you’re just starting, you don’t need to commit to a service that can do all the things you’ll need. If you have few employees, you may want to try using a smaller provider with simpler services first.
Once you have your customers and their contact information, then it’s time to really get granular connecting to them. An email marketing resource like Mailchimp or Constant Contact can help reach a base of customers through multiple channels. These email services can even personalize your emails with your CRM or social media data. When used effectively, this helps improve the chances of your emails being read.
2. Untangle your email lists and subscribers.
Once you’ve identified your ideal customers, it’s time to find the appropriate service to help you manage your email lists. A good CRM or ESP can help manage and grow your list. In addition, these services improve your chances of sending the right message at the right time and create a consistent brand voice.
A CRM (Customer Relationship Management) tool is geared to help organizations understand their customers and needs better and make it easy for those customers to access those services. An Email Service Provider (ESP) is an automated service that handles the sending and receiving of emails on behalf of the recipient.
The point is that you need a tool to help organize your customer emails to better target your marketing. If your current system doesn’t offer email list management, you may need to look into upgrading your service to something more robust.
3. Leverage testimonials.
Testimonials on your website are a great way to provide social proof that your company is reliable and trustworthy. Marketing automation software is a great way to collect testimonials and reviews for your business. It’s also an effective way to market to people who have already expressed interest in your product or service.
To get customers to write a review, you could email them asking them to do so. You can also collect testimonials through a survey. In addition, some online services can help with customer reviews and testimonials like testimonials.io or boast.io.
Testimonial statements are influential. They’re used to build trust in your brand. Customers also pay attention to testimonials because they’re proof that other people think highly of your company’s services.
4. Get formal about forms.
Never underestimate the power of a well-crafted form. Web forms can be used for a variety of different purposes. They can help generate leads, collect content, and nurture customers. In fact, you can even use them to send emails from a website.
But that doesn’t mean they’re only useful for one purpose. For example, forms are a great way to gather valuable data from the customers that you care about most. They provide an opportunity to collect data on how your customers like their experience and the things that make them engage in your website.
5. Make personalization auto-magical.
Automating personalization in your marketing can really pump up your results. But if you aren’t using personalization in your online marketing, you’re missing out on a huge opportunity. Studies show that personalizing website content increases click-through rates and conversion rates by up to 60%. But, you’ll need to implement automation to make it happen. Marketing automation platforms that offer some level of personalization will definately improve your campaign results.
Is marketing automation worth it?
Using marketing automation to improve your website takes time. You’ll need to leverage automation tools to help target customer leads more precisely and stay consistent with your efforts. But, the automation part of the process allows your company to keep pace with customer demands. The more informed you become about your customer’s online journey, the better your website. If you use even a few of these techniques, your online marketing will definitely benefit.
However, sometimes the problem is more complex, or you may not have in-house resources to set up time-saving systems. That’s where specialists like Cooperata can help. We’ve got experience and resources to help develop online campaigns and help you set up your marketing automation like a pro.
For more information on email campaigns, feel free to contact Cooperata for a consultation. Or you can check out our articles below.