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The 80/20 Rule for improving efficiency in your business.

The 80/20 Rule for improving efficiency in your business.

What is the 80/20 Rule? The Pareto Principle, or 80/20 rule, was first described by Italian economist Vilfredo Pareto in his 1896 paper "The Law of Ration." He found that 80% of the wealth in Italy was owned by 20 percent of the population. Since then, the 80/20 rule...

Why Good Branding is Never Done

Why Good Branding is Never Done

During my high school years, I wished I was more like the "cool kids." They always seemed to have all the fun. I think teens go through a phase where they're just searching for their self-identity and trying to fit in. When I tried to change who I hung out with and...

7 easy ways to help grow your small business

7 easy ways to help grow your small business

For your small business to grow, it need to continually evolve. Continued growth is at the heart of all small businesses trying to compete. Growth doesn't happen by accident, though--it requires a lot of hard work. In this article, we've come up with tips to help your...

What do mobile website visitors want?

What do mobile website visitors want?

If you have a mobile website, then the user's experience should be your number one priority. Even naive business owners know this. But, unfortunately, this isn't always practiced, and many companies trying to catch up are struggling to provide an optimal browsing...

10 ways to improve your email open rates

10 ways to improve your email open rates

Email marketing is essential to any business's online presence. It allows you to stay in touch with your clients and prospects, as well as get the word out about what you're offering. But if people don't open your emails, it's a waste of time and money! In this...

How to Build a Successful Side Hustle.

How to Build a Successful Side Hustle.

  Whether you're between jobs, looking for a way to make ends meet, or interested in making more money alongside your current job, starting your own business can help. Do it right, and your side hustle could grow into a full-fledged business — with you at the...

How Supporting the Community can Help Your Small Business

How Supporting the Community can Help Your Small Business

Supporting your community makes your neighborhood a better place to live. It can also have a positive halo effect on your business. In this article, we've included some of the many ways that supporting the community can benefit your small businesses. Community events...

Ensure the Success of Your Small Business App

Ensure the Success of Your Small Business App

Developing an app for a business takes time, money, energy, and, most importantly, planning. Unfortunately, without adequate preparation, many apps fail in the first few months and leave behind a string of dashed hopes and questions about what to do next. Fortunately,...

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