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An accessibility statement is a crucial component for any small business website. It doesn't get as much attention as accessibility in general, but it's still an essential component of overall ADA compliance. The purpose of an accessibility statement is to let...
When you own a business, you’re constantly juggling the demands of your personal and professional life. Staying on top of everything that requires doing can get frustrating fast! Fortunately, you’ve likely learned quite a few things about task management during your...
More and more small business websites have become the targets of accessibility lawsuits. They're being held accountable for making websites usable to customers with physical handicaps and accessibility challenges. In 2019, International legal firm Seyfarth Shaw noted...
A trust relationship benefits business. Consumers value businesses they can trust. In fact, many times, they will overlook the cost of products or services if they feel they can trust your business most. In an internet culture where large tech companies' identity...
You may not realize it, but your company's website may trigger the wrong response and even frighten customers away. Below are five common ways your website may be turning customers away and what you can do about it. Your website is static and unchanging. Does your...
If you own a website or offer website customer support, you've probably heard the words "browser cache" before. Website developers making changes to your website ask this frequently. Sometimes you'll be asked to "clear or delete" your browser cache to see new changes...
Website personalization is a powerful enhancement to any website. It continues to be one of the hottest online marketing trends in 2021. Customers remain delighted by content prepared for their tastes and preferences because it helps them find what they want faster....
Pandemics, recessions, and economic sluggishness are all disruptors that can challenge your business and its endurance. For small businesses, surviving in challenging times requires persistence and the willingness to adapt if needed. The current marketplace is...
The ultimate goal of email marketers is the ability to send out promotions and offers at appropriate times. But the "when" is what stumps many business owners. They send out campaign after campaign with few opens and click-throughs to figure out when to catch their...
Even the big guys can take a privacy hit. If you've paid attention to the news in the last few years, you may remember some data breaches of very high profile companies. Equifax, Twitter, Marriott, MGM, and Zoom are among the unfortunate victims of hackers exploiting...
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