The Price Tag of Email Lists in 2023: Is It Worth It?

The Price Tag of Email Lists in 2023: Is It Worth It?

In the fast-paced, digitally-driven marketing world, the temptation to take shortcuts can sometimes be overwhelming. One such perceived shortcut is the purchasing of email lists for marketing purposes. However, before you jump on board this seemingly efficient strategy, it’s essential to understand its drawbacks and ethical concerns. As managers for our client’s email marketing, we…

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5 Marketing Automations Every Business Should Try

5 Marketing Automations Every Website Needs Try

Good Marketing Automation can do a lot to improve your website’s effectiveness. It can help generate leads, automatically create relevant content, and much more. If you’re interested in what marketing automation is and how to decide on what kind of system will work best, you’ve come to the right place. There are several types of…

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5 Easy Ways to Improve Your Email Marketing

5 Easy Ways to Improve Your Email Marketing

Email marketing is a powerful tool for businesses trying to reach their target customers, but not all email campaigns get results. Successful businesses need effective email marketing strategies. Several elements can affect the success of email marketing campaigns, and no one strategy works every time.  Every business and customer base is slightly different and requires…

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10 ways to improve your email open rates

Email Open Rates Graphic

Email marketing is essential to any business’s online presence. It allows you to stay in touch with your clients and prospects, as well as get the word out about what you’re offering. But if people don’t open your emails, it’s a waste of time and money! In this article, we’ll teach you ten ways that…

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Is There a Best Time to Send Emails?

Email Marketing

The ultimate goal of email marketers is the ability to send out promotions and offers at appropriate times. But the “when” is what stumps many business owners. They send out campaign after campaign with few opens and click-throughs to figure out when to catch their customer at the best time. Digging into the data archives…

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