How a Landing Page Can Help Your Small Business

Landing pages are an essential tool for any business looking to get the most out of its website. These highly focused pages help convert more visitors into customers, increase brand awareness, and drive traffic back to your site. Landing pages have many components that make them successful such as a clear call to action, concise information about what they offer, and a solid visual design. In this article, we will discuss how to create a landing page on your own so you can take advantage of the benefits!

What is a landing page?

A landing page is a single webpage optimized to generate leads or promote action from current or potential customers. A successful one usually has these three things:

  • A clear call to action
  • Concise information about an offer
  • A robust visual design conducive to sales conversion

These ingredients are the key components of a successful landing page.

Why do you need a landing page?

Landing pages are a great way to create leads for your business. Landing pages link to advertisements, email marketing campaigns, social media campaigns, and other places on the web to capture visitor information. Visitor leads are a valuable resource for growing any company or organization. Landing pages also help businesses focus their selling efforts by defining what they do while directing website visitors with clearer messaging.

How do you create a website landing page?

A successful landing page starts with your goal and the offer you are promoting. It then defines who this offer appeals to, what the visitor gets from it, how they can get involved in or take advantage of that opportunity, and finally, an easy way for them to do so ala a call to action.

What are the best practices for good landing pages?

To create a successful landing page, simple is usually better. Be sure to eliminate any extraneous information or links that would get in the way of visitors completing your desired action. Simplicity usually appears as a form entry or clicking a call-to-action button.

Make it simple for anyone who visits your landing page to take you up on what you’re offering them by giving them the confidence to do so with each step they need to complete. Try to use only one primary CTA (call-to-action) on your page. CTA’s are generally the first step to get a website visitor to fill out a form or some manner of request. Make sure your copy and design reflect normal human behavior and decision-making.

How to make a landing page that converts to sales?

An excellent landing page will convert visitors into leads and then customers through targeted content that addresses the visitor’s needs at each stage of their buying cycle. A successful landing page often has three parts: an engaging headline, compelling copy or video (or both), and effective use of design.

Good headlines get to the point quickly and succinctly. They should be so compelling that visitors want to read more, but not long or complicated.

The text on your landing page should be written at a high school level of understanding and address what a visitor needs. The language and complexity of the text should be relatable and easily understood.

The landing page’s design needs to be clean and uncluttered, with only one primary CTA (call-to-action) prominently displayed where visitors can see it right away. A persuasive design creates trust while also conveying professionalism. Effective, compelling design works for large or small businesses. Busy designs can make it difficult for people to find what they’re looking for and subsequently hurt your conversion rates for your landing page. The best landing pages are uncluttered and use subheads and a hierarchical design effectively.

Other aspects that can help landing pages

Videos and Motion Graphics: Simple video content and motion graphics are engaging and can enhance landing page results. People naturally track movement on a page. If you spend a little time on social media, you’ll see numerous businesses taking advantage of this.

Social Proof: Using testimonials, Google reviews, or video reviews to provide social proof about your product or business can help potential customers decide to buy your company’s products. People tend to trust the opinion of peers or people who’ve successfully used your company’s services.

Final Thoughts

Landing pages are a natural extension of your company’s website. The best tools to use are the tools that already work with your existing website. The key to making landing page efforts successful is creating a sense of urgency and understanding what people want.

A landing page’s purpose should be clear from the first moment visitors arrive, or it will likely lose their attention. It’s also crucial for marketers to understand who they’re speaking with and tailor your website’s content accordingly.

Conversion rates go up when you provide users with helpful information that addresses all concerns they might have about your business offerings before asking them any questions at all.

If you’re interested in getting more information on different resources used to create landing pages or need more tips on starting, feel free to contact us at Cooperata for more details.

Jonathon Cooper
Jonathon Cooper

Jonathon Cooper is owner and creative director of Cooperata LLC. He specializes in creating effective digital marketing and web solutions for websites using the WordPress blogging and CMS platform.