As an Indianapolis-based digital marketing agency, we’ve seen how essential it is for companies to stay informed of the latest web design trends. With the constant evolution of technology, ensuring your website looks great and functions seamlessly on any device is crucial. No matter if you’re a small business owner or a marketing professional, getting ahead of the curve, can give you a boost in the local market. So, what are the latest website design techniques to watch for in Indianapolis, Indiana?
In this article, I’ll share the top 5 web design trends making waves in the Indy local scene. From bold typography to immersive video backgrounds, these trends will help your online presence stand out and snag the attention of your target audience. So, let’s dive in and explore the latest trends in web design that are taking Indianapolis by storm!
Why web design trends matter for Indianapolis Businesses
Web design trends constantly evolve, and businesses must keep up with them to remain relevant and competitive. By incorporating the latest design trends, companies can create visually appealing websites that stand out from their competitors and create lasting impressions on potential customers. Also, implementing the newest web design trends can enhance the user experience and improve website functionality, simplifying customer information searches and completing desired actions.
In Indianapolis, businesses that slowly adopt new web design trends risk dating themselves compared to their competitors. Indy has a thriving tech scene, with many innovative startups and established tech companies, making it a flourishing market for businesses in various industries. Therefore, businesses that want to stay ahead of the curve and attract customers in Indianapolis should consider the latest web design trends.
Trend #1: Dark mode design
Dark mode, also known as night mode, is a popular design trend that has gained significant traction in recent years. It uses a dark color scheme for the website background, menus, and other design elements, with light-colored text and graphics. The primary benefit of dark mode is that it can reduce eye strain and improve readability, particularly in low-light environments. It’s also easy to create a modern, sleek design that stands out from the traditional white background.
Several websites in Indianapolis are already using dark mode design to significant effect. A simple example is our Indianapolis-based web design company Cooperata, which uses purple and blue backgrounds with white text to create a clean, modern look. The popular Chattam Tap Sports Bar website is another famous site that uses this Design look.
If you want to incorporate dark mode design into your website, consider using a dark color palette for the background, menus, and other design elements. Ensure the text and graphics are easy to understand and light-colored to ensure readability. You can also use color contrast to draw attention to essential elements and create dramatic visual interest.
Trend #2: Minimalism and white space
Minimalism is a popular design trend that continues to show up in Indianapolis. It involves using a clean, uncluttered design with plenty of white space to create a modern and visually appealing website. Minimalistic design can draw the user’s focus to the most critical elements on the page, such as the call to action or key messaging. It also adds elegance and sophistication that can enhance the user experience.
Several Indianapolis businesses are already using minimalistic design to significant effect. One example is the Indianapolis Museum of Art on Newfield’s website which uses plenty of white space and a simple, clean design to showcase its artwork and upcoming events. The local coffee shop Bee Coffee Roasters’ website also uses a minimalistic design with plenty of white space to highlight its products and services. Finally, the Indianapolis Monthly is an example of a local news source website.
To incorporate minimalism and white space into your website, consider simplifying the design and removing unnecessary elements. Websites that accomplish this design style go to great lengths in reducing content down to the essentials. A common way to create this design style is to use plenty of white space around text and images to create a clean, uncluttered look. You can also use typography and color contrast to make essential elements stand out.
Trend #3: Bold Use of Type
Typography is a critical component of web design, and bold typography is a trend that is gaining popularity in Indianapolis. Bold typography involves using thick, heavy fonts for headings, titles, and other prominent text elements. Bold typography can help draw the user’s attention to the most critical components on the page and create visual interest. It’s also an excellent way to add personality and style to your website.
Several Indianapolis websites are already using bold typography to significant effect. For example, the local property management company Wellsway Management uses bold typography for its headings, creating a unique and visually appealing design. The website for the Indianapolis Symphony Orchestra also uses bold typography to highlight upcoming events and create a sense of drama and excitement.
To incorporate bold typography into your website, consider using thick, heavy fonts for headings, titles, and other prominent text elements. Ensure your website’s font is easy to read and complements your brand’s personality and style. You can also use color contrast and white space to make the text stand out.
Trend #4: 3D design and animation
3D design and animation are becoming increasingly popular in web design, and Indianapolis businesses are no exception. 3D design involves creating three-dimensional graphics and elements, while coded animation adds movement. These design elements help create a dynamic and engaging website that captures the user’s attention and keeps them engaged.
Several Indianapolis businesses are already using 3D design and animation effectively. For example, the website for the local digital marketing agency, Trendy Minds, uses 3D animations to create a fun and engaging design that showcases their creativity. In addition, the Children’s Museum of Indianapolis website uses 3D graphics and animation effects to create an immersive experience that appeals to both children and adults.
To incorporate 3D design and animation into your website, consider using 3D graphics for product images or other design elements. Then, you can add animation to those elements to create a dynamic and engaging design. However, be cautious about doing it with only a few motions, as it can slow down page load times and negatively impact user experience.
Trend #5: Voice search optimization
Voice search optimization is a trend that is gaining traction in Indianapolis, thanks to the popularity of virtual assistants like Amazon’s Alexa and Google Assistant. Voice search optimization involves optimizing your website’s content and design to be easily discoverable by voice search. This optimization involves using natural language in your content, optimizing for long-tail keywords, and ensuring your website is mobile-friendly.
Several Indianapolis businesses are already optimizing their websites for voice search. For example, the website for a local restaurant, The Eagle, uses natural language in their menu, making it easy for restaurant visitors to find what they’re looking for using voice search. The website for the local furniture store Kittles uses long-tail keywords in its product descriptions to improve its search engine rankings.
To read your website for voice search, consider using natural language in your content, optimizing for long-tail keywords, and ensuring your website is mobile-friendly. You can also use schema markup to provide search engines with additional information about your website’s content and structure.
Examples of websites using these trends in Indianapolis
Here are some examples of Indianapolis websites that are implementing these web design trends:
- The Indianapolis Motor Speedway: Dark mode design
- Angie’s List: Dark mode design
- Indianapolis Museum of Art at Newfields: Minimalism and white space
- Bee Coffee Roasters: Minimalism and white space
- Milktooth: Bold typography
- Indianapolis Symphony Orchestra: Bold typography
- Trendy Minds: 3D Design and Animation
- Children’s Museum of Indianapolis: 3D Design and Animation
- The Eagle: Voice search optimization
- Kittles: Voice search optimization
How to implement these trends in your website design
Now that you’ve learned about Indianapolis’s best web design trends, it’s time to incorporate them into your website design. Here are some pointers to get you started:
- Investigate your target audience and determine which web design trends they might respond to.
- To ensure your website design is updated, visually appealing, and practical, consider hiring experienced web designers or digital marketing organizations.
- Use plenty of white space and a clean, uncomplicated design to get a minimalistic aesthetic.
- Use bold type to make headlines and other major text components stand out.
- To develop a dynamic and appealing web design, consider using 3D graphics and animation.
- Use natural language in your content to optimize your website for voice search.
Finally, staying on top of the latest web design trends is crucial for Indianapolis businesses to remain competitive in the local and national markets. By incorporating the latest design trends, companies can create modern, visually appealing websites that stand out from their competitors and create lasting impressions on potential customers.
Whether you choose to use dark mode design, minimalism, bold typography, 3D design, animation, or voice search optimization, there are plenty of ways to enhance your website design and improve the user experience. So, start implementing these web design trends and see how they can up your website game!
Are you feeling trendy? Contact Cooperata for a free consultation on incorporating these latest design trends into your brand-powered website.