Should your customers trust you?

Brand Storytelling through Design: How to Communicate Your Values and Mission

From Nike to Coca-Cola, to AirBnb and Dove, most well-known brands have been doing the same thing to keep them on top of their customer’s minds — it’s to tell their brand’s story. This is unsurprising, as humans are hardwired to like a good story. We grew up listening to fairy tales. We get invested…

Boost Your Sales through a Strong Product Identity

Selling a product is more complex than it used to be. The world changes constantly, and businesses are more pressured to stay competitive. Modern consumers are also tech-savvy and expect to buy what they want whenever they want. They want a simple buying process with many delivery options and prefer fewer choices to make their…

Why Good Branding is Never Done

During my high school years, I always wanted to be like the “cool kids.” They always seemed to have all the fun. Teens go through a phase where they’re just searching for their self-identity and trying to fit in. It rarely worked when I tried to change who I associated with and how I dressed…