For your small business to grow, it need to continually evolve. Continued growth is at the heart of all small businesses trying to compete. Growth doesn’t happen by accident, though–it requires a lot of hard work.
In this article, we’ve come up with tips to help your small business grow so that you have more resources and opportunities in the future.
Define what your small business is and how it differs from others.
A great place to start growing your small business is ensuring that your client’s needs are met. A great way to start is to determine how your business differs from other similar businesses, so you can better understand what your clients want.
For example, if your company specializes in marketing strategies for small businesses, then you might research other similar companies to see what your business offers that they do not.
Establish goals for the future of your small business.
When it’s time to start working towards a goal, be sure that you really know what you want. A business plan is helpful when establishing goals because it will help make sure none of the steps in achieving your objective are overlooked.
It’s important to set attainable goals for your small business, but try to set higher goals. Make sure that when you reach them, you’re still working towards improvement. Setting business goals consistently helps improve your business and provides direction. It prevents your small business from becoming stagnant.
Keep an open mind when you’re working towards your business goals, too. Don’t be afraid to try new things. You might stumble upon something that will help you grow in unforeseen ways, so always keep an open mind.
Develop a solid marketing plan that will work for you.
Setting up a marketing plan is like creating a blueprint for your business to thrive. It’s essential to help your business grow. It details the strategy that your business will use to connect and market its products to customers. A good marketing plan identifies the target market, the value proposition of the brand or the product, the campaigns to be run, and measures the effectiveness of all your marketing efforts. Networking, advertising, and social media are all marketing channels often used to help carry out marketing objectives as your plan develops.
When you have a solid marketing plan in play, it’s easier for your business to stay focused and on track. It also provides benchmarks for improvement and change. However, if marketing plans aren’t your forté, find a marketing partner like Cooperata to help you draft a plan to move your business forward.
Don’t be afraid to reach out for help.
As a business owner, you don’t have to have all the answers to growing the business. It can benefit your business to seek out other perspectives. A colleague, business coach, or networking venue can often connect you to new opportunities you might not have been aware of before.
Don’t forget to ask if you have questions, but make sure they’re appropriate to ask when doing so (people will likely be willing to help, especially if they want to see your business succeed).
Be open to business criticism when necessary—constructive criticism helps your long-term growth and is far less toxic than ignoring problems that need addressing.
Find unique ways to stand out without spending money.
Getting the word out and growing your business doesn’t have to mean spending massive amounts of cash. There are numerous ways to develop and market your business. We’ve listed some ideas below.
- Create a one-page website for your business that is unique and memorable
- Use social media to advertise your business
- Be creative with your marketing – host a giveaway or offer discounts for those who mention you on their social media account, create a video, etc.
- Offer something special for first-time customers (a free gift card, 10% off)
- Promote your business through events in the community – volunteer at an event or offer to donate goods for an auction
- Connect with other small business owners in your area; share advice and resources to help each other succeed!
Work hard and be patient.
The growth of any small business requires time. Therefore, when developing goals for yourself and your business, set a reasonable amount of time to reach your business goals. The key is to work hard, stay consistent and do everything to stay focused on achieving your defined business goals.
This seems like an evident afterthought sort of thing for business growth, but keeping your administration and paperwork organized helps you and your staff stay on top of things. Plan out every operation that might need to be done and define your processes so that deadlines are met and important to-dos completed. Your employees should seamlessly figure out how to serve your customers and how that process looks day-to-day.
Have fun with your small business! It’s ultimately more about passion than about making money, and if you’re not enjoying what you do, then there’s little chance that people will enjoy doing business with you—so don’t be afraid to make sure that you’re happy, too! Personal business satisfaction goes a long way to promote company growth, stability, and a positive work environment.
We hope you’ve benefitted from this article and that your business continues to grow. If you ever need a good brainstorming session, feel free to tap the good folks at Cooperata for a consultation.
Jonathon Cooper is owner and creative director of Cooperata LLC. He specializes in creating effective digital marketing and web solutions for websites using the WordPress blogging and CMS platform.